Which Element of the Marketing Mix Includes Devising Ways to Enhance

question 23

Multiple Choice

Which element of the marketing mix includes devising ways to enhance the desirability of the product or service to potential buyers?

• A) product
• B) pricing
• C) promotion
• D) place

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Definitions:

Term Structure

The relationship between interest rates (or yields) and different terms (or maturities) for debt securities.

Liquidity Premium

The additional return that investors require for holding securities with low liquidity, compensating them for the higher risk associated with difficulty in selling the asset quickly at its fair market value.

Term Structure

The relationship between interest rates or yields of different debt instruments, usually depicted by a yield curve showing various maturities.

Real Rate of Interest

The yield a investor foresees receiving, once inflation adjustments are made.