What Is the Function of Pricing in the Marketing Mix

question 59

Multiple Choice

What is the function of pricing in the marketing mix?

• A) assessing customer needs and values
• B) developing policies that generate revenue
• C) increasing the desirability of the product to buyers
• D) transporting products to customers quickly and inexpensively

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Definitions:

Deviation

A departure from a standard or norm, which can indicate variability in statistical data, processes, or behaviors.

Fluctuation

Variations or changes in level, amount, or value over a period of time, often seen in financial contexts like markets or interest rates.

Obscurity

Denotes a state of being unknown, unclear, or difficult to understand, often resulting from lack of visibility or clarity.

Haphazardness

The quality of lacking any obvious principle of organization, resulting in randomness or disorder.