Firms That View Themselves as Multidomestic Are More Likely to Adopt

question 80

Multiple Choice

Firms that view themselves as multidomestic are more likely to adopt a(n) ________ approach to international marketing.

• A) ethnocentric
• B) polycentric
• C) geocentric
• D) transnational

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Definitions:

External Dependencies

The reliance by an entity, such as an organization, on external resources or inputs (material, financial, informational) that it does not directly control, influencing its operations and outcomes.

Incremental Improvements

Gradual enhancements or upgrades made over time to improve a system, process, or product.

Exploitation

The act of using someone or something unfairly for one's own advantage, often without just compensation or consideration of their well-being.

Existing Products

Goods or services that are currently available in the market from a company or organization, as opposed to new or upcoming releases.