Both the Ethnocentric and Geocentric Approaches to International Marketing Advocate

question 40

Multiple Choice

Both the ethnocentric and geocentric approaches to international marketing advocate the concept of ________.

• A) codetermination
• B) standardization
• C) customization
• D) differentiation

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Definitions:

Supermarkets

Large retail establishments offering a wide variety of food and household products, organized into different sections and aisles in a self-service format.

Sales Calls

The act of contacting potential customers directly, often via telephone, to promote or sell products and services.

Salespersons

Individuals who are employed to sell products or services to customers, often playing a crucial role in customer relations and sales.

Workload Method

A technique used for allocating resources and planning tasks based on the estimated workload.