What Are the Three Pricing Policies Used by International Firms

question 12

Essay

What are the three pricing policies used by international firms? What international marketing approaches are typically associated with each pricing policy?

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Definitions:

Nominal Data

Data classified into categories that cannot be ordered or ranked; purely qualitative.

Interval Data

A type of data measurement where the intervals between values are meaningful, allowing for arithmetic operations to be performed.

Ordinal Data

Data that is categorized into ordered levels, groups, or rankings, but the intervals between the ranks are not necessarily equal.

Interval Data

A type of data that consists of numerical values where the order and the exact differences between the values are meaningful.