Define Medium and Message in Advertising

question 101

Essay

Define medium and message in advertising.

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Definitions:

Perpetual

In inventory management, a perpetual system continuously updates the inventory records for each purchase and sale, providing real-time inventory levels.

Periodic Inventory Systems

An inventory recording system where goods are physically counted at specific intervals to determine cost of goods sold and ending inventory.

Retail Inventory Method

An accounting method used by retailers to estimate inventory value by converting retail prices to cost, often used for financial reporting and determining cost of goods sold.

Selling Prices

The set price at which goods and services are sold to customers, determined by factors such as cost, competition, and demand.