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What are the advantages and disadvantages of standardized international marketing?
Self-efficacy
A person's confidence in their ability to carry out actions required to achieve particular outcomes.
Social-cognitive Theories
Theoretical frameworks that emphasize the role of cognitive processes in understanding social behavior.
Environmental Influences
Factors within an individual's environment that impact their behavior, development, and personality.
Unconscious Motives
Internal drives and desires that influence behavior without an individual's conscious awareness.
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