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Contact #3 is both a ________ and a(n) ________ at various points.
Trademark
A symbol, word, or phrase legally registered or established by use as representing a company or product, protecting the brand's identity and legal rights.
Brand Awareness
The extent to which consumers are familiar with the distinctive qualities or image of a particular brand.
Brand Equity
The value that a brand adds to a product or service, including the consumer's perception, experiences, and loyalty.
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