Mary Parker Follett Contributed to Which of the Following Perspectives

question 30

Multiple Choice

Mary Parker Follett contributed to which of the following perspectives on management?

• A) Humanistic perspective
• B) Scientific management
• C) Social business
• D) Management science
• E) Systems thinking

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Definitions:

Consumer Purchase Decision Process

The steps individuals go through, including recognition of a need, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Sales Promotion

A promotional approach that employs immediate rewards to motivate buying or selling a product or service.

Direct Marketing

A form of advertising where companies directly communicate with potential customers through various mediums.

Public Relations

The practice of strategic communication that enhances beneficial ties between organizations and the people they serve.