What Is the Difference Between Weather and Climate

question 27

Multiple Choice

What is the difference between weather and climate?

• A) Weather is a long-term average; climate is short-term conditions.
• B) Weather represents short-term conditions; climate is the long-term average.
• C) Weather measures rain and temperature; climate refers to cycles like El Niño.
• D) The two terms are interchangeable.

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Definitions:

High-involvement

Refers to purchase decisions that carry a higher risk to buyers and therefore require more thought and research.

Reference Groups

Groups that people refer to when evaluating their own qualities, circumstances, attitudes, values, and behaviors.

Marketers

Marketers are professionals or companies involved in the promotion and selling of products or services, including advertising, market research, and strategy development.

B₂C Buying

Business-to-consumer buying; refers to the transactions and processes whereby individuals purchase products or services from businesses for personal use.