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Organizations must manage environmental uncertainty to be effective.
Attract Customers
Attracting customers involves implementing strategies and tactics by businesses to draw the interest of potential buyers and encourage them to make a purchase.
Sentiment Analysis
A technique that allows marketers to analyze data from social media sites to collect consumer comments about companies and their products.
Advertising Campaign
A series of advertisement messages that share a single idea and theme aimed at achieving specific marketing objectives.
Social Media Content
Textual, image, audio, or video content created and shared through social media platforms.
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