If a Company Emphasizes That "No Purchase Is Complete Until

question 66

Multiple Choice

If a company emphasizes that "no purchase is complete until the customer is satisfied," then it's:

• A) utilizing a symbol.
• B) communicating its values to customers.
• C) using a slogan to present its values to customers and employees.
• D) utilizing a hero for the purpose of conveying values.
• E) using customers to harass the employees.

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Definitions:

Development

The process of growth, progress, or improvement in a society, organization, or individual, often measured in economic, social, or technological terms.

PRSA Professional Values

Ethical values promoted by the Public Relations Society of America, including advocacy, honesty, expertise, independence, loyalty, and fairness.

PR Profession

The field dedicated to managing and facilitating communication between an organization and its publics to build, manage, and sustain its positive image.

Educational Opportunities

Various options or programs available for individuals to learn and acquire knowledge or skills.