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Many managers fail to realize that the values and behaviors that typically govern how business is done in their own country don't always translate to the rest of the world.
Normal Profit
The minimum amount of profit required for a company to remain competitively active in the market; it is also the break-even point for a business.
Identical Firms
Companies within the same industry or market that offer products or services indistinguishable from one another to consumers.
Economic Profit
The difference between total revenue and total costs, including both explicit and implicit costs, reflecting the actual profitability of a firm beyond accounting profit.
Equilibrium
A state of balance in a market when the quantity demanded equals the quantity supplied, leading to no further incentive to change.
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