Your Company Is Interested in Producing and Marketing a Line

question 85

Multiple Choice

Your company is interested in producing and marketing a line of coffee that will penetrate the Chinese market. This is the first time your company has gotten involved internationally, so you are being cautious and would initially like to spend the least amount of money as possible to get involved. What type of strategy are you going to use?

• A) Contracting
• B) Outsourcing
• C) Exporting
• D) Partnership
• E) Offshoring

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Definitions:

Appropriateness

The suitability of an action, response, or decision in relation to the circumstances or guidelines.

Psychodynamic Theories

A group of theories that emphasize the influence of the unconscious mind and childhood experiences on behavior.

Unconscious Mental Forces

Psychological activities below the level of conscious awareness that influence thoughts, feelings, and actions.

Genetic Factors

Influences on an individual's traits and behaviors that result from the composition of their genes or inherited characteristics.