Kim, a Japanese Expatriate Working in Denmark, Tends to Use

question 58

Multiple Choice

Kim, a Japanese expatriate working in Denmark, tends to use communication primarily to build personal social relationships. She feels that relationships and trust are more important than business. Kim is surprised that her business associates in Denmark do not share the same views. Based on this information, Kim most likely grew up in what type of culture?

• A) Human-oriented
• B) Passive
• C) Assertive
• D) Low-context
• E) High-context

---

Definitions:

Encoding Symbols

Involves the conversion of information or ideas into symbols or codes, such as language or gestures, for communication purposes.

Aida Model

A marketing framework that outlines the consumer journey through Awareness, Interest, Desire, and Action, used to guide advertising strategies.

Brand Awareness

How well consumers recognize and understand a brand's characteristics or profile.

Generate Interest

The process of creating curiosity and enthusiasm among potential customers or stakeholders about a product, service, or idea.