List the Five Value Dimensions Identified by the GLOBE Project

question 176

Essay

List the five value dimensions identified by the GLOBE Project.

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Definitions:

Substitute Brands

Brands that offer products or services which consumers may use in place of each other based on preference, price, or availability.

Increase Profits

Strategies or actions taken by a business to boost its earnings above its expenses.

Reposition

The process of changing the market position of a product, brand, or company, often involving adjustments in marketing strategy, branding, or product features.

Complementary Product

A product that enhances the value of another product when used in conjunction, often leading to an increased demand for both.