Which of the Following Contributed Most to the Growth of Marketing

question 25

Multiple Choice

Which of the following contributed most to the growth of marketing research?

• A) Firms were producing too many unpopular products that no one wanted to buy.
• B) Firms were experiencing stiff competition from foreign manufacturers.
• C) Firms had to gauge market needs because they could no longer sell all they could produce.
• D) Advertising agencies learned they could earn more client fees by doing marketing research.
• E) Increased government regulation made marketing research a necessity.

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Definitions:

Reassembling Work Routines

The act of rearranging or redesigning the way tasks and processes are structured within work environments to improve efficiency or adapt to new circumstances.

Optimal Size

Refers to the best or most efficient size for a company, team, or other organizational units to operate effectively and achieve its goals.

Team Size

pertains to the number of members in a team, which can influence the team's dynamics, communication, and effectiveness.

Hindsight Bias

The tendency to believe, after an outcome is already known, that one would have correctly predicted it beforehand, often described as the "I knew it all along" phenomenon.