Which of the Following Is NOT a Common Activity of a Marketing

question 37

Multiple Choice

Which of the following is NOT a common activity of a marketing research department?

• A)Determining the most efficient production sequences for a plant
• B)Identifying the most effective type of ad from several alternatives
• C)Assessing the impact(s)of changes in the marketing mix for a good marketing promotion
• D)Establishing sales territory quotas
• E)All of these are uncommon activities of the marketing research department.

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Definitions:

Unearned Revenues

Money received by a company for services or goods yet to be provided or delivered, recorded as a liability.

Revenues

Inflows of assets or settlements of liabilities from the company's primary operations, typically from sales of goods or services.

Debits

Accounting entries that increase assets or expenses or decrease liabilities, equity, and revenue.

Double-entry Accounting System

An accounting technique which records each transaction as both a credit and a debit in different accounts, ensuring the accounting equation remains balanced.