Which of the Following Is NOT a Potential Application for Marketing

question 12

Multiple Choice

Which of the following is NOT a potential application for marketing research principles and techniques?

• A) The marketing of political candidates.
• B) Conducting public opinion polls.
• C) The marketing of services for the United Way.
• D) Determining the type of raw materials used.
• E) The needs and wants of your business customers.

---

Definitions:

Esteem Needs

A concept from Maslow's hierarchy of needs, representing the human desire for respect, self-esteem, and recognition from others.

Metamotivation

A theory proposed by Abraham Maslow, suggesting that individuals have higher needs beyond basic physiological and safety needs, such as self-actualization.

D-Motivation

The drive towards growth, fulfillment of potential, and self-actualization, as opposed to deficiency-driven needs.

Specific Needs

Particular requirements or desires that individuals or systems have for functioning and wellbeing.