In the Justice Approach to Ethical Reasoning,deciding What Amounts to Fair

question 19

Multiple Choice

In the justice approach to ethical reasoning,deciding what amounts to fair distribution of benefits and costs boils down to

• A)the marketing researcher's intuition.
• B)the Marketing Research Association's code of ethics.
• C)societal consensus.
• D)regulatory guidelines.
• E)moral principles and values.

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Definitions:

San Francisco

A major city in California, USA, known for its iconic Golden Gate Bridge, steep streets, and historic cable cars.

Oral Agreement

An oral agreement is a verbal contract between parties that is as legally binding as a written contract, though harder to prove, covering the terms and conditions they've agreed upon.

Enforceability

The ability of an agreement or contract to be legally compelled or executed according to its terms.