A Product Manager Is Eager to Develop a New Product

question 55

Multiple Choice

A product manager is eager to develop a new product idea.To gain approval to do so,the product manager orders the research team to survey a small group of customers that have been briefed on the product concept already and who reacted favorably to it.This type of research effort is known as

• A)sugging.
• B)advocacy research.
• C)product research.
• D)consumer research.
• E)focus group research.

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Definitions:

Health Promotion

A multidisciplinary approach aimed at enabling individuals and communities to increase control over, and to improve, their health.

Illness Prevention

Health education programs or activities directed toward protecting patients from threats or potential threats to health and minimizing risk factors.

Hypertension

Disorder characterized by an elevated blood pressure persistently exceeding 120/80 mm Hg.

Blood Pressure

The force exerted by circulating blood upon the walls of blood vessels, measured to assess heart and vascular health.