A Famous Case in the 1980s Involved Coca-Cola Introducing New

question 33

Multiple Choice

A famous case in the 1980s involved Coca-Cola introducing New Coke after much research.The failure of New Coke was largely due to

• A)a narrow conception of the research.
• B)uneven caliber of researchers.
• C)poor problem definition.
• D)late and occasional erroneous findings.
• E)personality and presentation differences.

---

Definitions:

Cheyne-Stokes

A pattern of breathing characterized by a gradual increase in breathing followed by a decrease and a period of apnea, commonly seen in heart failure and neurological diseases.

Tailor Position

A sitting position where the legs are crossed and spread apart, resembling the traditional posture of a tailor. It is often recommended during pregnancy.

Cremasteric Reflex

A reflexive contraction of the cremaster muscle, that elevates the testis in response to touch.

Palpation

A medical method that involves using the hands to examine the body, particularly to assess the size, consistency, and location of certain body parts.