The Main Purpose of Discovery-Oriented Marketing Research Is to

question 41

Multiple Choice

The main purpose of discovery-oriented marketing research is to

• A)decide what to do about a planned change.
• B)find out what is happening and why.
• C)describe changes in the internal environment.
• D)describe changes in the external environment.
• E)capture and evaluate the new idea.

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Definitions:

Metencephalon

A region of the brainstem that includes the pons and cerebellum, involved in motor control, sensory analysis, and consciousness.

Cerebellum

A brain structure located underneath the cerebrum at the back of the skull, important for coordinating voluntary movements and maintaining balance and posture.

Pons

A part of the brainstem that links the medulla oblongata and the thalamus, playing a crucial role in the control of breathing, communication between different parts of the brain, and sensations such as hearing and taste.