A Key Distinction of a Marketing Information System (MIS)is That

question 14

Multiple Choice

A key distinction of a Marketing Information System (MIS) is that

• A)the information is accurate.
• B)it can only be used by marketing managers.
• C)information is collected on a regular basis.
• D)it does not involve focused reports.
• E)the information is used in making marketing decisions.

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Definitions:

Common Stock

Equity securities that represent ownership in a company, providing voting rights and a share in the company’s profits through dividends.

Preferred Stock

A type of stock that typically guarantees dividends and has priority over common stock in asset liquidation.

Dividends

Payments made by a corporation to its shareholder members. It is the share of profits and retained earnings that the company distributes to its shareholders.

Par Value

The nominal or face value of a bond, share of stock, or coupon as indicated on a certificate.