Which of the Following Is a General Rule of Marketing

question 52

Multiple Choice

Which of the following is a general rule of marketing research data sources?

• A) Secondary data should only be used when it is impossible to collect primary data.
• B) Primary data should always be collected.
• C) Look for secondary prior to collecting primary data.
• D) Primary AND secondary data should always be used.
• E) None of these statements are true.

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Definitions:

Female Suffrage

The right of women to vote in elections, a pivotal part of the broader women's rights movement that has been achieved at different times in various countries.

Fifteenth Amendment

An amendment to the United States Constitution that prohibits the federal government and each state from denying a citizen the right to vote based on that citizen's "race, color, or previous condition of servitude."

Suffrage Amendment

Refers to amendments to the U.S. Constitution that expanded voting rights, including the 19th Amendment granting women the right to vote.

Change

The process or act of making something become different, often leading to new structures, behaviors, or paradigms within a society or personal life.