Marketing Information Systems (MIS)produce ___________ Reports Based on Data Held

question 37

Multiple Choice

Marketing Information Systems (MIS) produce ___________ reports based on data held in an organization's database(s) .

• A)regular,customized
• B)regular,standardized
• C)random,customized
• D)random,standardized
• E)None of these are correct.

---

Definitions:

Minimum Required Return

The lowest acceptable rate of return on an investment, often determined by the investor's cost of capital.

Consumer Products Division

A segment of a business that focuses on the development, marketing, and sale of products directly to consumers.

Delivery Cycle Time

The total time taken from the initiation of a process or order to its completion and delivery to the customer.

Residual Income

Residual Income is the amount of income that an entity generates after accounting for the cost of capital, measuring the profitability exceeding the required return on investments.