The Challenge of Having a Marketing Information System (MIS)be Effective

question 51

Multiple Choice

The challenge of having a Marketing Information System (MIS) be effective is

• A)to train managers on its use.
• B)to justify the cost of the system.
• C)to protect the data in the system from hackers.
• D)to get accurate reports from the system.
• E)to identify,in advance,the data that managers will need to ensure it gets into the system.

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Definitions:

Interdependent

This term describes a relationship between two or more elements in which each element depends on the others to some extent, indicating a mutual reliance.

Democratic Parents

A parenting style marked by offering warmth, structure, and guidance while allowing children a voice in decision-making.

Self-Esteem

One’s overall assessment of one’s worth as a person.

Sensation-Seekers

Individuals who have a preference for novel, complex, and intense sensations and experiences, often willing to take physical and social risks for these experiences.