A Wealth of Barcode Transaction Data Is Collected by Merchants

question 42

Multiple Choice

A wealth of barcode transaction data is collected by merchants when customers make purchases. Which one of the following scenarios does NOT represent one of the typical Big Data integration challenges in using these transactional data?

• A)Getting merchandising ideas by doing a market basket analysis
• B)Linking the transaction data to a decision support system for ease of in-store price changes
• C)Creating personalized promotions using the store's loyalty program
• D)Combining barcode transaction data with customer Facebook status updates about service quality
• E)All of these represent typical Big Data integration challenges

---

Definitions:

What-If Analysis

A process or feature in spreadsheet and analytical software that allows users to predict the outcome of a particular action or scenario by changing variables.

Data Tab

In software, it is typically a section within a user interface that provides access to a collection of data or database management features.

Scenario Summary Report

A condensed overview of a scenario, highlighting its main points, outcomes, and analyses.

Answer Report

A feature in some software applications that provides detailed explanations or solutions to specific queries or problems.