Omni-Channel Retailing Recognizes That Sources of Transaction Data That Provide

question 16

Multiple Choice

Omni-channel retailing recognizes that sources of transaction data that provide purchase insights are available from

• A)brick-and-mortar.
• B)e-commerce.
• C)mobile.
• D)in-store pickup.
• E)Omni-channel retailing could include transaction data from all of the above.

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Definitions:

Correlational Analysis

A method used to determine the degree to which two or more variables are related without determining cause and effect.

Demand Characteristics

Cues in an experiment that suggest to participants what the researcher expects to find or how participants are expected to behave.

Statistical Significance

A statistical assessment that indicates whether the observed differences or relationships between datasets are likely to be real or if they occurred by chance.

Demand Characteristics

Cues in an experiment that might inform participants of the purpose of the study or what behaviors are expected from them, potentially influencing the authenticity of their responses.