Many Companies Routinely Use Facebook and Other Social Media Outlets

question 41

Essay

Many companies routinely use Facebook and other social media outlets as part of their management practice. In a climate where so much information is so readily available, why is it important for a manager to be ethical when using social media for business purposes? Write a short essay that answers the above question and argues whether or not social media can be used ethically to monitor employee behavior and to gather competitive intelligence.

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Definitions:

Consumer Surplus

The discrepancy between the total price consumers are willing to pay for a service or good versus what they actually spend on it.

Consumer Surplus

The difference between what consumers are willing to pay for a good or service compared to what they actually pay.

Consumer Surplus

The difference between the total amount that consumers are willing to pay and the total amount they actually pay.

Bananas

A type of edible fruit produced by various large, herbaceous plants in the genus Musa.