A Marketing Manager Has Discovered That Relevant,internal Secondary Data Don't

question 36

Multiple Choice

A marketing manager has discovered that relevant,internal secondary data don't exist to support a decision process.The next step the manager should take is to

• A)look for external sources for the relevant data.
• B)see if good data can be obtained from published sources.
• C)begin a primary data collection effort.
• D)All of these are correct next steps.
• E)look for external sources and see if good data can be obtained from published sources.

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Definitions:

Escalating Costs

The increasing financial expenditures associated with a product, service, or activity, often referring to healthcare expenses.

Technological Advances

Progress in technology that enhances capabilities, efficiency, or introduces new methods and tools.

Specialists

Medical doctors trained to diagnose and treat conditions in specific areas of medicine, offering expertise in fields such as cardiology, neurology, or surgery.

Profit-Orientation

A business approach focused on generating financial gain and maximizing profits.