Demographically Balanced Diary Panels Enable the Service Provider to

question 2

Multiple Choice

Demographically balanced diary panels enable the service provider to

• A)save on the cost of assembling the panel.
• B)use the same panel members for all U.S.markets.
• C)assume that all panel members have the same lifestyle.
• D)generalize panel purchasing data to the population as a whole.
• E)disregard the effects of different ethnic backgrounds on purchase data.

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Definitions:

Relevant Costs

Costs directly related to a specific decision, which will change as a result of that decision.

Average Cost

The total cost of production divided by the number of goods produced, representing the cost per unit of output.

Marginal Cost

The financial outlay for creating one further unit of a good or service.

Extent Decisions

Decisions related to the scale or scope of an operation or project, often involving considerations of expansion or reduction.