Effective Segmentation Demands That Firms Group Their Customers into Relatively

question 23

True/False

Effective segmentation demands that firms group their customers into relatively heterogeneous groups.

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Definitions:

Specific Enzyme

A protein that catalyzes a particular chemical reaction within the body or any biological system with high specificity for its substrate.

Mental Disorder

A health condition characterized by altered thinking, mood, or behavior associated with distress or impaired functioning.

Severe Fear

An intense feeling of dread or apprehension, often in response to a particular object, place, or situation perceived as extremely threatening.

Diathesis-Stress Model

A psychological theory that explains behavior as both a result of biological and genetic factors ("diathesis") and life experiences ("stress").