SCJohnson Has Developed an Ingenious "Twist" on Their Widely Available

question 29

Multiple Choice

S.C.Johnson has developed an ingenious "twist" on their widely available wood cleaner Pledge called "Pledge wipes".The marketing manager wishes to test market the new product,but they are hesitant to do so because other manufacturers of home cleaning products could easily duplicate S.C.Johnson's modification.Which type of test marketing would you recommend where consumers are shown the new wipes and asked to rate its features?

• A)Controlled test market
• B)Standard test market
• C)Simulated test market
• D)Electronic test market
• E)None of these are correct.

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Definitions:

Comfortable

A state of physical ease and freedom from pain or constraint.

Coping Strategies

Methods or techniques used to manage stress, adapt to challenging situations, and maintain mental health.

Stress

A physical or psychological response to external pressures or demands, often characterized by feelings of tension or strain.

Committing Suicide

The act of intentionally causing one's own death.