SCJohnson Has Developed an Ingenious "Twist" on Their Widely Available

question 29

Multiple Choice

S.C.Johnson has developed an ingenious "twist" on their widely available wood cleaner Pledge called "Pledge wipes".The marketing manager wishes to test market the new product,but they are hesitant to do so because other manufacturers of home cleaning products could easily duplicate S.C.Johnson's modification.Which type of test marketing would you recommend where consumers are shown the new wipes and asked to rate its features?

• A)Controlled test market
• B)Standard test market
• C)Simulated test market
• D)Electronic test market
• E)None of these are correct.

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Definitions:

Psychodynamic Perspective

A psychological approach that emphasizes the systematic study of the psychological forces underlying human behavior, feelings, and emotions and how they might relate to early experience.

Psychoanalysis

A technique of treating psychological disorders and gaining insight into the subconscious mind, developed by Freud, that involves free association, dream interpretation, and analysis of resistance and transference.

Free Association

A psychoanalytic technique where patients are encouraged to verbalize thoughts as they come, without censorship, to uncover unconscious desires or issues.

Verbalize

To verbalize means to express thoughts or feelings in words, making abstract concepts communicable and understandable.