Proctor & Gamble, the Makers of Oil of Olay Skin

question 18

Multiple Choice

Proctor & Gamble, the makers of Oil of Olay skin lotion, have traditionally targeted women over 30 years of age. This is an example of

• A) demographic segmentation.
• B) benefit segmentation.
• C) psychographic segmentation.
• D) usage rate segmentation.
• E) geodemographic segmentation.

Understanding how to personalize and open presentations effectively.

Identifying the main purposes of various types of presentations.

Learning the significance of presentation visuals and how to use them effectively.

Planning and strategizing for effective presentations.

---

Definitions:

Marginal Value

The additional satisfaction or utility received by consuming one more unit of a good or service.

Consumer's Demand

The desire of purchasers, users, or consumers for specific goods or services at a given price over a specified period.

Substitution Effect

The economic principle that as prices rise or incomes decrease, consumers will replace more expensive items with less costly alternatives.

Hamburger

A popular food item consisting of a cooked patty of ground meat, typically beef, placed inside a sliced bread roll or bun.