Which of the Following Is NOT an Advantage of the Communication

question 65

Multiple Choice

Which of the following is NOT an advantage of the communication method in comparison to the observation method of data collection?

• A) Accuracy
• B) Cost
• C) Speed
• D) Versatility
• E) They are all advantages of the communication method.

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Definitions:

Top of Mind Awareness

The first brand or product that comes to a consumer's mind when thinking about a particular industry or category.

Commoditization

The process by which goods or services become indistinguishable from competitors, leading to competition primarily on price instead of quality or features.

Recall

The ability to retrieve information or memories from one's mind. In marketing, it refers to a consumer's ability to remember a brand spontaneously.

Aided Recognition

A cognitive process in which an individual can recognize or recall information, objects, or concepts with the help of cues or prompts.