Which of the Following Is TRUE

question 23

Multiple Choice

Which of the following is TRUE?

• A)The psychogalvanometer is used to measure pupil dilation whereas the eye camera is used to record movements of the eye.
• B)Response latency is the amount of time a respondent deliberates before answering a question.
• C)Response latency when used to measure brand preference rests on the premise that the degree of latency is directly proportional to the size of an advertisement.
• D)Voice pitch analysis attempts to assess the loudness with which people answer specific questions.
• E)None of these statements are true.

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Definitions:

Resilient

The ability to recover quickly from difficulties; toughness or the capacity to bounce back from adverse events.

Coping Mechanism

Psychological strategies that individuals use to manage stress, difficult situations, or feelings of anxiety and depression.

Localizing

The process of making something local in character or restricting it to a particular place, especially in terms of adapting a product or content to meet the language and cultural requirements of a specific target market.

Sequencing

The process of arranging objects, actions, or events in a logical or chronological order.