John Was Stopped at the Local Shopping Centers and Asked

question 21

Multiple Choice

John was stopped at the local shopping centers and asked if he would be willing to participate in a research study.Because John was alone and mainly doing window-shopping,he agreed to participate.John was taken to a room and shown four new advertisements and asked various questions related to the ads.This type of technique is called?

• A)Person-on-the-street interview
• B)Mall-intercept interview
• C)Drop-off survey
• D)Ad recall interview
• E)None of these are correct.

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Definitions:

Korsakoff Syndrome

A chronic memory disorder caused by severe deficiency of thiamine (vitamin B1), often associated with alcoholism.

Thiamine

A water-soluble B-vitamin (B1) essential for carbohydrate metabolism and neural function, deficiency of which can lead to neurological and cardiovascular problems.

Neuritic Plaques

Deposits found in the brain, made up of beta-amyloid protein and fragments of neurons, associated with Alzheimer's disease.

Implicit Memory

A form of memory that uses past experiences to remember things without consciously thinking about them, often demonstrated through performance rather than explicit recall.