A Day Before Elections, a Local Political Candidate for Mayor

question 1

Multiple Choice

A day before elections, a local political candidate for mayor made a speech stressing several important points. To find out whether these points impacted the candidate's popularity, he needed to obtain questionnaire data from registered hometown voters. He would be advised to employ

• A) focus group interviews.
• B) telephone interviews.
• C) personal interview surveys.
• D) a mail survey.
• E) the use of a passive people meter.

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Definitions:

Distraction

A diversion of attention from the desired area of focus, often leading to a decrease in productivity or the hindrance of emotional processing.

Media Richness

Refers to the capacity of a communication medium to effectively convey information and transmit meaning.

Instant Messages

Digital communications that occur in real-time between two or more people over the internet.

Face To Face

Direct interaction between two or more individuals in the same physical space, often seen as more personal and effective for certain types of communication.