You Must Conduct Research to Find Out a Great Deal

question 49

Multiple Choice

You must conduct research to find out a great deal of information about potential customers. You need a minimum of 300 people and you know that you don't have a lot of money to conduct the research, so you will use

• A) in-office personal interviews.
• B) in-home personal interviews.
• C) focus group interviews.
• D) mail questionnaire.
• E) observation research.

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Definitions:

Brand

The identity of a product, service, or company, shaped by perceptions, designs, and messages to differentiate it in the market.

Freemium Revenue Model

Mixing free (mainly web-based) basic services with premium or upgraded services.

Myhours.Com

A web-based tool designed for tracking time, managing tasks, and invoicing clients, often used by freelancers and small teams.

Additional Users

New or extra consumers or clients that begin to use a product or service in addition to the existing user base.