What Type of Scale Is the Following? "Indicate Your Overall

question 45

Multiple Choice

What type of scale is the following? "Indicate your overall opinion about Dell computers by circling one of the following categories: Very Bad/Bad/Good/Very Good: 1 2 3 4"

• A)Stapel scale
• B)Likert scale
• C)Temperature scale
• D)Graphic-rating scale
• E)Itemized rating scale

Understand the implications of cultural and population shifts on global marketing strategies.

Evaluate the significance of legal and regulatory changes on business operations and marketing practices.

Appreciate the necessity of adaptive strategies in response to environmental scanning findings.

Examine the impact of competitive forces and the need for innovation in product and service offerings.

---

Definitions:

Capitalist Economy

A capitalist economy is an economic system where private individuals and businesses own the production and distribution of goods and services, operating for profit in competitive markets.

Antagonism

Active opposition or hostility between individuals or groups, often manifesting in conflicts or competition.

Market Situation

The current state or condition of a market, characterized by factors such as supply and demand, competition, and pricing.

Stratification System

The structured ranking of entire groups of people that perpetuates unequal rewards and life chances in society.