In Marketing Research, All of the Following Are Levels of Measurement

question 1

Multiple Choice

In marketing research, all of the following are levels of measurement EXCEPT

• A) ratio.
• B) ordinal.
• C) interval.
• D) nominal.
• E) conscious.

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Definitions:

Equity in Income

Earnings attributed to a company's investment in other companies, reflecting the share of profits from the investments.

Net Income

The final profit amount for a company, which comes after deducting all expenditures and taxes from the gross revenue.

Dividends

Financial rewards paid out to shareholders, mainly coming from the corporation's net income.

Significant Influence

A term referring to the power to participate in the financial and operating policy decisions of an entity but is not control or joint control over those policies.