You Have Been Assigned the Task of Evaluating Consumer Acceptance

question 4

Multiple Choice

You have been assigned the task of evaluating consumer acceptance of and favorability toward a new product that a company has just test marketed in your area. In order to determine the degree to which consumers hold favorable attitudes toward the product, what is the lowest level of scale that you can use?

• A) Nominal
• B) Ordinal
• C) Interval
• D) Ratio
• E) Need more information

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Definitions:

Conclusions

Statements or judgments reached after considering the relevant facts and evidence.

Operational Definition

A clear, concise detail of a variable used in a study, ensuring that it can be measured, manipulated, and/or controlled.

Heart Rate

The number of heartbeats per unit of time, typically expressed as beats per minute (bpm).

Anxiety

A feeling of worry, nervousness, or unease, often about an imminent event or something with an uncertain outcome.