The First Step in Developing a Measure of Marketing Constructs

question 54

Multiple Choice

The first step in developing a measure of marketing constructs is to

• A) generate sample items.
• B) purify the measure.
• C) assess validity.
• D) specify the domain of the construct.
• E) collect data.

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Definitions:

Completed Project

A fully finished and executed task or work that has met its intended objectives.

Proposed Program

A plan or proposal for a new project, course of action, or initiative, typically submitted for approval or consideration.

Itemization

The process of listing items or elements separately with specific details, often used for clarity or organizational purposes.

Deliverables

The tangible or intangible outputs produced as a result of a project, program, or process, which are expected to be delivered to a client or stakeholder.