The Best Type of Question to Use to Uncover Motivations

question 68

Multiple Choice

The best type of question to use to uncover motivations and rich descriptions of feelings and attitudes is

• A) leading.
• B) closed-ended.
• C) fixed-alternative.
• D) open-ended.
• E) projective.

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Definitions:

Pervasiveness

Refers to the widespread integration and presence of technology or an idea in every aspect of daily life.

Broad Reach

The extensive scope or range of something, often used to describe the widespread impact of media or the internet on various audiences.

4G

The fourth generation of broadband cellular network technology, providing enhanced internet access, including higher speeds for web browsing and video streaming.

3G

Third Generation, a term used to describe the third generation of wireless mobile telecommunications technology.