An Interviewer Finds That a Subject Is Not at Home;

question 78

Multiple Choice

An interviewer finds that a subject is not at home; to complete his sample, he substitutes the nearest available subject for the missing subject. This practice is

• A) reasonable and provides accurate results.
• B) not recommended as it complicates the problems by increasing the proportion of at-homes in the sample.
• C) recommended even though it increases the proportion of at-homes.
• D) unreasonable although the results are generally accurate.
• E) probably the best available technique for handling the not-at-home problem.

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Definitions:

PRSA

Public Relations Society of America, a professional organization dedicated to serving the communications community and advancing the profession.

PRSSA

The Public Relations Student Society of America, an organization for students interested in the practice of public relations and communications.

College Student

An individual enrolled in an institution of higher learning, such as a university or college, pursuing undergraduate or postgraduate studies.

Economic Downturns

A period of reduced economic activity characterized by decreased GDP, employment, and spending.