Max Is the Web Site Manager for a Local Florist

question 58

Multiple Choice

Max is the Web site manager for a local florist. The company's owner would like Max to redesign the Web site so that customers can connect directly with florist employees on a daily basis about products and specials. This relates to which step in establishing an online business?

• A) Finding a niche market
• B) Knowing when to pivot
• C) Choosing a target market
• D) Choosing a domain name
• E) Using social media

Recognize the contribution of salespeople to customer welfare and overall societal benefit.

Identify the personal characteristics necessary for a successful sales career.

Comprehend the compensation structures and motivations for sales professionals.

Understand the importance and methods of creative selling in professional sales roles.

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Definitions:

Cultural Imperialism

The dominance of one culture over others, often as a result of colonization or economic influence, leading to the imposition of the dominant culture's values and practices.

Disneyfication

The process by which commercialized elements reshape and homogenize cultural and urban landscapes, making them resemble the sanitized, entertainment-focused environments of Disney theme parks.

Coca-colonization

The term used to describe the globalization of American culture pushed through popular American products, notably Coca-Cola, and its impact on the cultural diets and practices of other nations.

Neoliberalism

An economic philosophy that argues for the sovereignty of the free market without any government intervention. The sole responsibility of a company is to make a profit for its shareholders. To maximize the social good, the model of the market must be extended to all realms of society.