Max Is the Web Site Manager for a Local Florist

question 58

Multiple Choice

Max is the Web site manager for a local florist. The company's owner would like Max to redesign the Web site so that customers can connect directly with florist employees on a daily basis about products and specials. This relates to which step in establishing an online business?

• A) Finding a niche market
• B) Knowing when to pivot
• C) Choosing a target market
• D) Choosing a domain name
• E) Using social media

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Definitions:

Perceptual Benefits

The advantages or positive outcomes perceived by consumers, often subjective and based on personal interpretation of a product or service’s attributes.

Functional Benefit

The practical or utilitarian advantage that a product or service provides to its users.

Psychological Benefit

The emotional or mental gain derived from a product or service, which can include feelings of pleasure, satisfaction, or well-being.

Perceptual Benefit

Perceptual benefit refers to the subjective value or advantage that consumers perceive in a product or service, which influences their decision-making process.