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Holly and Trent
While many others dreamed about owning their own business, Holly Gabrel decided to do something about it. Holly knew that being self-employed required long hours and hard work, but with the help of her husband, Trent, Holly was positive that the hours and the work would be rewarded. First, she and Trent developed a new concept in sunglasses that could be used by athletes better than the sunglasses now on the market. Holly and Trent obtained a patent on their invention, and began production and marketing.
-After fully developing their new business idea, Holly and Trent recognize the need to develop a business plan. Typical business plans will include all of the following except:
Core Values
Core beliefs and principles that govern actions and behaviors within a business entity.
Trust
The confidence in the integrity, honesty, and reliability of an individual, organization, or process.
Action
The process of doing something towards achieving an aim or dealing with a problem.
Ownership
The act, state, or right of possessing something, typically property, goods, or intellectual property.
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