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In calculating the standard error,the population standard deviation is estimated by
Cognitive Dissonance
A psychological phenomenon where a person experiences discomfort or distress from holding two or more conflicting beliefs, values, or attitudes.
Credibility
The characteristic of being deemed reliable and credible.
Establishing Credibility
The process of making oneself or one's statements believable or trustworthy.
Social Proof
A psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.
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